Marketing To Teens: Avoiding Health Or Warning Letters
A secretive e cigarette company which has captured millions of dollars in profits annually by exploiting a loophole has said it really is temporarily suspending sales in the U.S. till further notice. However, regardless of the news, the company’s website still lists several other countries where the product is available. The company, based in Canada, markets Puff Bar being an electronic cigarette which you can use just like a regular cigarette. The only difference is that when you light Puff Bar, it mimics the looks and feel of a real cigarette. Actually, some consumers have compared the puffing action of the product compared to that of a cigarette, and smokers around the globe have embraced the new product with both hands.
The Puff Bar was launched in Canada in January, with plans to enter other countries shortly. In spite of the recent launch, the web site still lists several countries where in fact the product is not available. On the list of countries list is the U.S., where the product is specifically directed at younger consumers. The U.S. isn’t the only country where the Puff Vape Pens Bar cannot currently be purchased. According to the website, there are no plans to release the merchandise in the U.S., though it remains the goal of the company to make the product available in the U.S.
An organization representative in Canada told Canadian television station CPolitics that there was “no immediate plan” to sell the Puff Bar in the U.S. She denied reports in the media that the business was considering bringing the merchandise to the American market, and instead referred all inquiries to the European company’s home country. The representative did not mention the loophole that allowed the merchandise to be sold in Europe, or the possibility that the loophole have been discovered before the product premiered in Canada. The U.S. patent office has ordered the trademark to be granted to both names used to generate the e cigarette, which are Smaxx and Vapro. Because the Puff Bar continues to be illegal in the U.S., it may be difficult for manufacturers to ship their products into the country.
There are several arguments against allowing flavored e cigarettes in the U.S. Many public health experts fear that flavored the Cigs include a level of nicotine that’s too high to be healthy. They also fear that children could be enticed to smoke with flavors that appeal to their more sensitive psychological needs. One reason that the U.S. patent office has allowed the Puff Bar to be sold in Canada is because of its safety. The merchandise is regulated by Canadian law and must meet standard quality controls.
The Puff Bar also is apparently safer than its pre-filled counterparts. It generally does not contain any nicotine and only includes a little bit of propylene glycol, an ingredient that’s commonly used to market cleanliness and prevent greasy foods from spreading. The propylene glycol in the Puff Bar also serves to help make the product appealing to younger consumers, since it tastes good.
Like all vaporizers, the Puff Bar also allows users to remove nicotine without needing real tobacco. The ingredients in puffs make sure that there is no contact between the smoker’s mouth and the product, thus eliminating the opportunity for nicotine to be absorbed through the skin. Unlike a traditional cigarette, the user does not have to hold the Puff Bar in place. With the puff bar, the entire surface of these devices is covered with heat-sensitive material, which ensures that the Puff Bar will not emit smoke.
The U.S. Food and Drug Administration remain examining the Puff Bar to find out whether or not it constitutes a hazard to public health. This loophole in international patent law allows manufactures to advertise their products based on names that not represent any health dangers, such as for example “The Puff”. The loophole in U.S. patent law allows manufacturers to capitalize on potential names that sound similar to well-known brands without developing a public health risk. For instance, one company has trademarked the term “Candy” and developed several variations of its product, including bag of chips and mixed bag bag of chips. The lack of health or trademark significance will not appear to have hindered the business from selling the products to the general public.
Having less health or warning letters on all of the major tobacco products may help contribute to the existing wave of youth smoking that began in the U.S. However, many teens have considered electronic cigarettes as a healthier way to enjoy their daily dose of nicotine. So as to reduce the appeal of the puff bar to teens, manufacturers will need to include more health-related language on the marketing materials.